Verification for a business Pinterest account doesn’t have to be a hassle, especially if you’re using a WordPress site. For the most part, Pinterest’s customer tutorial has got it covered — just follow steps 1 and 2 on this page. Now for step 3, you might be a little confused. Fear not, we’re here to help.
You have the option of either downloading the verification file to your local computer, then uploading it to your site. Or you can complete verification using META tags. Let’s start with the former.
1) Click the Download Verification File button. This will save a file on your local computer, most likely in the Downloads folder.
2) Using FTP, upload the file to your root directory. In some cases, this is the default directory you FTP into and in other cases, this is the public_html folder.
3) Other means of uploading include using your host’s control panel file manager or a WordPress FTP plugin, such as WordPress Flash Uploader.
If the term FTP scares you, you can always go with the META tag method. Clicking on this option gives you a line of code that looks something like this:
<meta name="p:domain_verify" content="areallybignumbergoeshere" />
All you have to do is use the WordPress editor (under Appearance > Editor) to open up your theme’s header.php file. Near the top of the file, you’ll see thecallout. Simply paste the code beneath it and save your file, then confirm with Pinterest.
An easier alternative to this is to use this handy plugin – just install the plugin from your WordPress dashboard, then grab the really big number from your META’s content callout and paste it into the plugin’s setup.